I did a few varieties to start with:
Friends on FB liked the first one and friends on tumblr liked the 3rd one. General public vs. the Creatives that seem to gravitate towards tumblr. The 3rd on is kinda tattoo-like, very much my style, but I ended up combining the two.
The middle one struck me as neato, but after some thought, I decided "chick" distracts from the message and purpose.
Stencil font reminds me of tagging/graffiti, a little rebellious and direct, which to me, is a part of vegan culture. I'm hoping people will be lead to ponder as to why a baby chick in particular is associated with the word vegan... or they can get all blind-rage about it...It's ok, because they can google search it if they really care - and meat sales are scaling down, so progress is being made.
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